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5 Things Artists Forgot About Marketing


As an artist, it’s easy to get lost in your work and forget that you need to market yourself as well. Whether you’re selling your own work or working for someone else, marketing is a critical part of the creative process. If you’ve never thought about how marketing relates to art before, this article will give you some perspective on what good marketing looks like and how it can help artists succeed more than ever before. A concept boards can be also applied in school projects if you are taking arts and sciences course.

Marketing isn’t about the product, it’s about the customer and their needs.

Marketing is not about the product. It’s about the customer and their needs.

You need to know what your customers want, what your competitors are doing, what’s hot in the market and what isn’t and then tailor your marketing strategy to meet those needs as best you can. You also need to know how your product or service will make money for you so that you can plan for success in advance of an actual sale.

This is why it’s so important that artists market themselves, because if they don’t understand these things from top-to-bottom—if they don’t know who they’re selling their work too—they’ll never be able to sell anything at all!

Marketing isn’t an event, it’s a process and needs to be on going.

  • Marketing is not a one time event.
  • Marketing is not just about sales.
  • Marketing isn’t just about you, but it’s about building relationships with your audience and customers.

Marketing is perfectly suited to the web and using good old fashioned marketing techniques can go a long way towards success.

Marketing is a process, not an event.

It’s not just about putting up a website and letting Google do its thing. It’s also not just about sending out a press release to your local newspaper in the hopes that they’ll print it, or paying for ads on social media sites and hoping people will see them. Marketing is about creating relationships with your customers—and that takes time! You have to figure out who you want as customers and what kinds of things they value, then create a brand that speaks directly to those values. You need to know where your target audience hangs out online so you can reach them there (which means platforms like Facebook are great places for artists). And if you’re going after new clients who’ve never heard of you before? That means building up relationships with influencers so they’ll recommend/link back-and-forth between each other’s websites all day long!

These are all important steps in creating a solid marketing strategy: understanding how everything works together as one cohesive unit rather than just “trying this thing!” over here while “doing some work” over there somewhere else entirely—which leads me nicely into my next point…

Your brand is not what you say it is, it’s what people believe about it.

Branding is about creating a consistent message, experience and image for your company. When you think of brands that you love to work with, most likely their branding is the reason why you like them so much. For example, when I think of Nike I automatically associate them with fitness. This is because Nike has created a consistent brand image that they have stuck to since their founding in 1964. They are also constantly innovating in terms of design and technology which helps keep their products on top of trends. In fact, Nike accounts for almost 40% of all U.S sneaker sales!

Other brands may not be as obvious but still manage to create an image in our minds through clever branding techniques such as using color schemes or imagery associated with the product or company in question (think Facebook blue). This can help consumers identify who you are even if you don’t want them too!

It might seem easy enough but it takes a lot of planning and research before launching any campaign around marketing strategies like building awareness through social media channels like Facebook Ads/Google AdWords etc… These two posts will give some useful tips when thinking about how best way forward: “What Is Social Media Marketing?” And “How To Create A Successful Facebook Ads Campaign.”

Artwork isn’t just something you sell, it’s something you offer up as a creative solution.

The purpose of marketing is to get people interested in your art. The more people who are interested in your art, the more people there are who will buy it. This is why marketing is so important.

But what if I told you that this isn’t really true? What if I told you that you don’t need to sell anything to be a successful artist? What if I told you that selling isn’t even the point of being an artist?

I’m not saying that making money from your work isn’t important—it’s necessary for survival! But we artists have forgotten about one very important thing: Our artwork can be so much more than a product to sell or even an investment opportunity; it can be something we offer up as a creative solution.

Good marketing makes your art more visible!

Good marketing isn’t just about helping people to find what they need. It’s also about helping people to find what they want, and what they didn’t even know that they needed.

In order for your art to be discovered in the first place, it needs to be seen by the right audience. You wouldn’t expect someone who likes reading romance novels and drinking wine at home alone on Saturday evenings would be interested in a thriller novel set in outer space. The same goes for your music: if you don’t market yourself properly, you could end up with fans who aren’t as likely to support your work financially as potential patrons who might enjoy everything from folk music through electronic dance music (EDM).


The world of marketing is an ever-changing one that is always evolving. Good marketers are constantly looking for new ways to reach their audience and create impactful campaigns, but they also need to be aware of what has worked in the past so they can build on those successes rather than starting from scratch each time. Whether you’re just starting out or if you’ve been doing this for years now, it never hurts to learn from others’ mistakes or successes so that we all can grow together! Inquire now on how to start learning the art of photography.